Of all the fatal mistakes that the vast majority of web businesses make, the fundamental mistake is not knowing what keywords to target. It is the number one reason why most web based businesses fail, why you’re not maximizing revenues and why your site fails to appear in search engine results. Plain and simple, if you don’t target the RIGHT key phrases, you WILL NOT get the results that you desire.There are some excellent questions you need to ask yourself and investigate before attempting to create your online business and promote products online. These tips might also be helpful for those who are struggling to find their first online business idea, but don’t know where to start.1. Find A Niche First! What is niche? Niche is a group of people who are interested in a particular topic or product but are not finding many relevant search results. It is the meeting point of economic theory – supply and demand. A niche has demand and low competition. Niche ideas can be found everywhere. Take note of what you do and what you use on a daily basis – jot them down. Personal care products, repair problems, areas of expertise and so on make good areas to research. It is suggested beginners concentrate in the niche they have a particular interest and credibility in, for example you like car repair or beauty tips, as personal knowledge and experience will help move the project along easier.2. Be More SpecificLet’s say you decide to go with car as your niche. As you can see, car is too broad. Narrow it down to a few sub-niches like car repair. Car repair is better defined, but still too broad. Go deeper, narrowing it further such as auto body repair. Once you’ve decided on a potential niche idea, you might want to do research again to find if it’s a hungry niche. Go to online forums for car repair, or you can go to Google Trends to check on that particular niche. You can also do your keyword research on your niche using keyword research tools.3. Research your competitionTaking your niche market research and analysis a step further, you’ll want to research if there is money in it. How many people are ready to pull out their credit cards to buy? How to do this? There are many websites that enable you to do it. Check out ebay.com, Yahoo buzz, forums and newsgroups. Use tools like Google Trends or research reports like Jupiter Research. Go to the next level by further researching the competition level and what they are offering to gauge the competitive landscape.4. Find ProductFind the product you want to promote that best solves the needs of the market you’ve identified. There are several ways and places you can create or find products:-you can create your own product, such as a kit-you can create an ebook to help inform, educate or instruct the market-you can find an affiliate program and product to solve the problem-you might be able to buy reprint rights to resell the productThe number one reason online businesses fail is a failure to conduct keyword research and analysis. All too often, many aspiring entrepreneurs leap before the look. Instead of doing the keyword research, keyphrase analysis, and market evaluation, they instead focus on selling a product and then try to find the market afterwards. By following these key steps to evaluating the market potential before launching an online business you can avoid the pitfalls and mistakes that have driven so many away from the potential of being successful with their online ventures.
Allowing your prospects to hear your voice is the next best thing to meeting them in person. Your online business is a global one, so this might be the only way you can connect with people around the world who need what you have to offer.Hosting your own teleseminars will be both rewarding and profitable as you continue to build your online business. I’ve been doing this as part of my online marketing strategy since 2007, and it has been an excellent way for me to build my list, answer questions on my topics, and connect with people whom I may not ever meet in person. As you begin to incorporate teleseminars into your business, you will want to think about the time of day and frequency of your calls, which topics you will focus on, and how you will monetize the calls from the very beginning.There is no perfect day of the week or time of the day for you to host your teleseminar. Our online businesses serve people around the globe, so someone will always have a time conflict. I recommend that you choose a day and time that is convenient for you, and then have your call at this same exact time every single week. The idea is to get your audience used to when and where they can hear you each week to hear what you have to say and to get their questions answered.Choose topics of discussion that are most comfortable for you. In the beginning, I shared information on blogging and article writing with my listeners. This was because these were the areas I was actively pursuing at that time, and I had many tips and much information that was helpful to them. I prepared a two or three page study guide for each call, and promoted two or three affiliate products and courses within each study guide. By keeping my offers in line with the topics I was discussing, people began to make purchases during that first month. Later on I began repurposing these study guides into short reports I could give to my list on a regular basis.My recommendation is to only promote one affiliate product on each call during your first one to two months of hosting your own teleseminars. This will get you used to the idea of selling, and help to make the transition from whatever line of work you used to be in to online marketer a smooth one. You will also be less likely to forget something, or to confuse your listeners by promoting many things at the same time.You can see that hosting your own calls can be beneficial in many ways. Get started right away, and you will find that your online business grows very quickly once you get into the habit of doing this to reach out to your audience.